Starting Fresh
I’ve been meaning to rebuild this site for two years.
The old one was fine — a template, some links, a bio that was already out of date six months after I published it. But “fine” is the enemy of honest. And I kept telling myself I’d get to it. There was always a launch to push, a team issue to handle, a product decision that felt more urgent. The personal site stayed in the “someday” pile.
Someday arrived.
Part of what pushed me was the same thing that’s been pushing a lot of decisions lately: I want to write more. Real writing — not LinkedIn posts optimized for engagement or email blasts dressed up as newsletters. Just thinking on the screen. Working through what I’ve learned building ten companies over twenty years, and what I’m still figuring out.
There’s something clarifying about putting your name on a blank page and deciding what to say.
The rebuild itself was intentional. No themes, no drag-and-drop builders. I wanted something minimal and fast — a site that looks like I thought about it rather than one that looks like I paid someone to think about it. Astro, Tailwind, clean type, no noise. The goal was for the container to disappear so the content could breathe.
I also wanted a reason to ship instead of perfect. The old site paralysis was about polish: if I waited until everything was ready — the headshot, the case studies, the polished about page — I’d wait forever. So this time, I shipped it unfinished. The photos will come. The case studies will come. For now, there are words. That’s enough.
I don’t know yet how often I’ll write here. The plan is something like: when I have something worth saying, I’ll say it. When I’m working through something hard — a hiring decision, a repositioning, a chapter of the book — I’ll write it out here rather than just in a journal no one reads.
If something is useful to you, great. If it’s just useful to me, that’s also fine.
Starting fresh is the point.