Hi, I'm David.
I'm an entrepreneur and I love building things — companies, systems, frameworks. I've built 10 ventures over 20+ years, but my biggest passion is helping people make more decisions out of love than fear. That's what Love Not Fear is all about.
More about me
The operating system
"Every decision in life, you make out of love or out of fear."
Love Not Fear is the operating system I've built for living and leading with purpose. It's a four-pillar system — find your purpose, define your values, craft your vision, build your habits — designed to help people make better decisions and live a better life.
We help students figure out what to study and what to do with their lives. We help entrepreneurs get clear on what they actually want — so they stop building on autopilot and start building what matters.
Explore the frameworkCompanies
Ten ventures built over two decades — software, services, and systems for helping people work and live better.
Love Not Fear
Framework for conscious leadership and living
LNF People
Values-driven recruiting and team building
AI Operator
AI consulting and implementation for businesses
upcoach
All-in-one platform for coaching businesses
Sendloop
Email marketing automation platform
Octeth
Enterprise email infrastructure and deliverability
LTVplus
Outsourced customer support teams
WinbackEngine
Automated customer win-back campaigns
RecoverPayments
Failed payment recovery service
Shortlist
Outbound marketing agency
Writing
Thoughts on building companies, systems, and what it means to grow.
Starting Fresh
On rebuilding the personal site, getting back to writing, and why putting your name on something still matters.
Productivity Tips: How to Run One or Multiple Companies Without Going Crazy
Practical frameworks and personal hacks for limiting decision fatigue, from implementing EOS and hiring strong team leads to wearing only black and rating tasks by dollar value.
Book Review: The Little Book of Stoicism
A review of Jonas Salzgeber's practical guide to Stoic philosophy, covering the Stoic Happiness Triangle and 55 daily practices for resilience, confidence, and calmness.
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